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"The ROKH collection draws inspiration from different eras and empires in Persia's rich history. While fully capturing the depth and beauty of this concept is difficult, ROKH has endeavoured to represent the entire path of Persian history, highlighting its virtues and unique features.
The textile designs in this collection were inspired by the Safavid and Qajar eras, incorporating ancient patterns and motifs used in their apparel, as well as antique Persian rug designs from the Sasanian empire. All textiles have been crafted with a velvety texture, evoking the power and richness of these historical periods.
ROKH accessories, on the other hand, feature the iconic "Shah Abbasi" floral pattern, also known as Niloofar Shah Abbasi. While the beauty of these bygone days may be lost, ROKH seeks to revive them through a modern approach, bringing these timeless designs to a new generation."