Rokh

ROKH collection gets its elements from different eras/empires in Iran’s history. While the depth showcasing the concept of such beauties could not be achieved, ROKH tried to show the face of the whole path and demonstrate its virtues.

The inspiration for textile designs was drawn from Safavid and Qajar's ancient patterns and motifs in some (which they used for their apparels) and the design of an antique Persian rug from the Sasanian empire in others. Given that the texture of all is velvety to show the power and the feeling of those days.

ROKH accessories, on the other hand, are all in the presentation of “Shah Abbasi” Floral patterns, which nowadays we call it Niloofar Shah Abbasi. The beauty of those days might not be here anymore, but ROKH tries to revive some of them through a modern approach.