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About

La Femme Roje was founded reflecting art, design and ideas of a young ambitious designer, Rojan Hooshyar. The brand was founded on 2012-2013, mainly by designing shoes and scarves which represents main components of Iranian women clothing

Rojan was born on 1985 in Tehran and initially 1985 Rojan was born on have a master degree in information management but her love for design direct her towards her new path. Rather than self-taught experiences, she also successfully finished the (Footwear pattern making and Footwear design) course and obtained her degree from Art sutoria School to further enhance her abilities in this field. Also she is learning sculpturing recenetly through which she manifest lots of her creativities.

Not only taking the creative design into mind, looking into offering the best quality ever, all the raw materials have been procured from the best suppliers inside and outside Iran to ensure the consistency towards the aimed quality.

Rojan Hooshyar Says:
“As a vegetarian brand, treating animals and their lives with respect is our purpose which give us the aim of adopting the cruelty-free methods to create sustainable materials. We believe in respecting the environment and we are looking into new ways of creating silk and cotton with the methods that no harm comes to the animals and through using then everyone can get rid of the use of toxic and chemicals. No more fur, skin or feather in our collections trying using alternative materials instead. We source our viscose in a way that protects our natural world and the breeds that live there.  We also very much respect our work environment and everybody in our team and believe that everyone should be treated with respect and fair Payment. The future of fashion relies on people; those who make our products, whom grow the crops, our lovely staffs and amazing customers “

Each collection has different concept, from minimal approach to different traditions of a selected countries trying to speaks in different means and languages with La Femme clients through different collections.

In line with above, after 2 years of successful running and the wide demand for its products, La Femme designer, started to distribute its design and products in 10 different provinces in Iran and also  some other countries, namely USA, Switzerland, Toronto and Kuwait with the aim to even expand more and all over the world.

Parallel to creating quite large number of shoes and Scarves/shawl per month, due to high demands of clients, La Femme gradually started to have a casual line ( including minimal cloths, shawls and shoes) to make its products more affordable its clients.

And Finally as its Designer, Founder, Rojan Hooshyar says: " As I grow as a company, it has become more and more important to explicitly define the core values from which I develop my culture, my brand, and my business strategies. My main core values includes: -Deliver WOW Through Service -Create Fun and A Little Weirdness -Be Adventurous, Creative, and Open-Minded -Pursue Growth and Learning -Build Open and Honest Relationships With Communication -Present Iranian cultural values through our product -Do More With Less -Be Passionate and Determined -Be Humble"

Click here for my CV