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Rojan Hooshyar

"The beauty of life is to sew dreams, embroider stories and untie the knots of our days." Born in Tehran, Iran in 1985, I was always very determined and adventurous and always into new and different designs and looks. I was a “Shoe Girl” and I was also madly in love with shoes so when I couldn’t find what I wanted I started to work on what I have and change the design and look of the shoes with different elements and that was The time I figured how cool would it be to design my own shoes. Growing up in Iran a woman have to wear head scarf when they are in public but yet again my creative mind couldn’t go with the simple version and through cuts and stiches I tries to make my scarves as bold as possible and that was when another idea came to my mind “why not do it as a job? “ Although I had my degrees in management studies, which I should say helped me a lot in developing my own business, I believed that I could do that. Through self-studies and watching other designers’ inspirations, which later accompanied with different design courses, I started sketching and designing until I created my first line of work, handmade shoes and scarves two main elements of Iranian women everyday clothing and I focused on 3 things: Good quality, outstanding colors and design and natural leather and fabric. Being an Iranian women is not easy and I thought an outstanding clothing with a creative bold design can help women of my country to show their true amazing self and to that matter an Iranian women is worth to wear the best quality ever. Being in love and inspired by Paris I named my brand La Femme Roje which represents being a woman and I am and will try to bring the best qualities and designs for women, the gorgeous women of my country and all women out there.